Lesson 6: English wine consumers

[vc_section][vc_row][vc_column][vc_column_text css=”.vc_custom_1604930719197{margin-bottom: 0px !important;}”]Wine is now the most popular alcoholic drink for adults in the UK across all ages and regions with 60% of UK adults over 30 million wine drinkers selecting it as their preferred alcoholic drink (Wine and Spirit Trade Association).[/vc_column_text][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row css=”.vc_custom_1600436834026{background-color: #efefef !important;}”][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1600782324380{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”]With prices starting at £9 a bottle (for a still white) and rising to £42 (for Hambledon Première Cuvée NV), £79 for a Surgue “Cuvee Brendan O’Regan” and up to £99 for highly premium brands, English wine remains a premium product.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_image src=”https://www.vinescapes.com/wp-content/uploads/2020/10/shutterstock_1490322185.jpg”][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][vc_column_text css=”.vc_custom_1600436748665{margin-bottom: 0px !important;}”]The profile of English wine consumers, is starting to change with regular drinkers identified as younger (24-34), wealthy, Londoners (Wine Intelligence, 2019) however a core sector remains the baby boomers and generation ‘X’ – those firmly into or approaching their middle age – with sizeable disposable incomes (those in the top 25-30% for income in the country). Sales are therefore likely to be centered in the south of the UK – due to the concentration of vineyards as well as consumer wealth in the region.[/vc_column_text][/vc_column][/vc_row][/vc_section]