Since growing up on his father’s wine estate and distillery in the Cape Winelands of South Africa, Viticulture has been a life-long passion of Joel’s. He went on to complete a Bsc in Viticulture and Pomology at Stellenbosch University before being drawn to the UK’s flourishing and rapidly expanding wine industry. After managing a large Organic and Biodynamic vineyard in Hampshire, Joel spent several years as Operations Manager of a very successful vineyard contracting business. Working closely with hundreds of growers across the UK from fledgling newcomers to industry leading commercial producers, Joel has had the privilege of building strong relationships with a large proportion of the industry and soaked up valuable knowledge and experience.