Peter Hayes has extensive experience across education and training, R&D investment and management, viticultural operations and government and industry affairs in a 30+ year career in the wine industry. His career appointments include; State Viticulturist, Agriculture Victoria; Executive Director, Grape and Wine Research and Development Corporation (GWRDC); Director of Viticulture, Rosemount Estates; National Viticulturist and Industry Affairs Manager, Southcorp Wines (now Treasury Wine Estates). Previous industry positions held include President, International Organisation of Vine and Wine (OIV); President, Australian Society of Viticulture and Oenology (ASVO) amongst others. Experience gained across the sector internationally and within England and Wales allows his vineyard production expertise to be delivered in a whole-of-system context with a strong market focus and clear perspectives on opportunity and related risk.